BRANDING | WEB DESIGN & DEVELOPMENT | PRINT DESIGN
Create a brand that stands out from other esthetics brands in the Denver area. Bringing a fresh and minimal feel to the industry.
Nectar Esthetics is all about loving yourself and find your own beauty routine.
I provided brand strategy, brand design, website design and development and print design. By working closely with the Logan, the esthetician behind Nectar, we were able to build a brand that captured her passion and spirit.
The process started with design strategy. What is the market in Denver, who are the biggest competitors? What are Nectar's long term goals? By diving deep into the strategy we were able to put together a high level view of the company and make sure the branding was seamless across all customer touchpoints.
The brand identity captures the everyday women's need to find balance and a simplified beauty routine. We landed on a hand lettered logo and simple neutral colors.
Logan and I agreed on having the website focus on simple beautiful images to showcase her work, and a side menu so that users could easily navigate through the site.