Crocs™ Shoebox

PACKAGING DESIGN

 
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The Challenge


Finding a unique way to showcase Mondo Guerra’s (winner of Project Runway Allstar’s) patterned Crocs™ shoes


 

MY ROLE


My shoebox design concept won the company wide competition


During my time at Crocs as a Designer, we had a company wide competition to come up with the Mondo Guerra packaging. His bright and feminine patterns inspired me to create a shoebox in the shape of a purse to display the shoes. My packing idea won, and I worked closely with our vendor to build the custom dielines.

 
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The Mondo Guerra shoe collaboration launched in the Crocs™ NYC store March 2014.