Finding a unique way to showcase Mondo Guerra’s (winner of Project Runway Allstar’s) patterned Crocs™ shoes
My shoebox design concept won the company wide competition
During my time at Crocs as a Designer, we had a company wide competition to come up with the Mondo Guerra packaging. His bright and feminine patterns inspired me to create a shoebox in the shape of a purse to display the shoes. My packing idea won, and I worked closely with our vendor to build the custom dielines.
The Mondo Guerra shoe collaboration launched in the Crocs™ NYC store March 2014.