crocs™ golf booklet

BOOKLET DESIGN | PRINTING COORDINATION

 
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The Challenge


We wanted to showcase the new golf line in a fun and unique way. Create something the buyers would be proud to leave behind.


Crocs™ Golf shoes are unlike any golf shoes out there; they are so comfortable you can wear them all day, not just on the golf course. 

 

MY ROLE


I was involved in the art direction, print design, printing coordination and photography


I worked directly with the head of the golf team and my creative director to concept and design the booklet. The printing involved die cuts, spot ink and fold out pages.  I art directed the golf shoot for all the product shots featured in the book.

 

DESIGN

I created the book to resemble a yardage book that golfers use to find the distance between the tee and the green. The middle product pages fold out to reveal all of the new shoes for the season.

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